Thursday, November 20, 2014

"Mad Love" Ambigram Logo

Have you seen the Mad Love shoes at Target? I bought a pair about a year ago & found myself staring at the tag, wondering what the brand name was & why was it so hard to read? Then I realized... it's an ambigram!

"Mad Love" Ambigram (not mine!)

And they do love their logo! You can find it on the hanger, on the tags, on the insole, sole, and even the metal buttons decorating the shoes.

The ambigram could use a little work, but I do still appreciate finding them out in the wild! For one thing, the right side of the V doesn't need to be short to look like an M... the L doesn't need to be disconnected at the top... the O could be rounder. As I was typing this out I couldn't resist making a few tweaks to the photo above to show you what I mean. (Original on top, changes on bottom)

"Mad Love" Ambigram Tweaks

Very small changes, but I find it a lot easier to read. What do you think?

As for the shoes... I'm not a huge fan. They are cute & cheap, but the back on my flats slumped down so that they are constantly falling off my heel. I'm always having to stop & wiggle/jam my heel back in. Very annoying! I'd be willing to try their boots or something if I wore different styles, but I pretty much live in flats or flip flops, depending on the season. ;)

Have you spotted any ambigrams in the wild?

1 comment:

Johnny said...

Oh, I have never seen that one.